Ali Latorre

Implemented Salesforce Sales Cloud for 250 business development and marketing team members, replacing a 15-year old legacy SQL based CRM system for a construction company.

Implemented an external investment attraction partner portal via Salesforce Experience Cloud to enable information sharing and deal collaboration for an investment attraction firm.

Evaluated, selected, and implemented an HRIS (BambooHR) to replace manual HR processes within a global technology nonprofit.

Drove selection of a new email marketing platform by consolidating requirements, introducing a scoring model, and aligning stakeholders on a transparent comparison of features, pricing, and contract terms vs. the legacy system.

Optimized the sales quoting process and rebuilt the Salesforce CPQ data model, reducing data storage costs by $160K annually, improving quote creation time by 50%, and increasing adoption by 36%.

Led the implementation of an enhanced CRM infrastructure that enabled personalized fundraising strategies for a technology nonprofit, contributing to our end-of-year campaign that reached 110% of its fundraising goal.

Built and configured 1,000+ features, integrations, and reports across Salesforce, SharePoint, Power BI, SQL databases, and custom applications to support business requirements and process improvements.

Managed the planning, delivery, and execution of multiple healthcare IT projects totaling over $2.5 million.

Led large-scale system migration, coordinating 3,000+ use cases, 30 testers across 10 business groups, and transitioning 1,400+ users, 3,500 templates, and 70 million documents to a cloud-based platform.

Developed tools and delivered process improvements across construction, business development, marketing, healthcare, facilities, real estate, investment attraction / economic development, and technology nonprofit sectors.

Reduced software and licensing costs by an average of 28% through usage analysis, vendor negotiations, and alternative solution identification for an investment attraction firm.

Achieved a 98% average stakeholder satisfaction rating across post-implementation reviews for process and technology initiatives for a financial services institution.

Improved IT delivery processes by introducing business analysis frameworks and project management practices across multiple organizations.

Delivered systems training to 700+ users, ranging from students to executive leadership.

Managed and mentored 15 business and technical analysts across varying levels of experience.

Over 15 years of technology experience in public sector, private sector, and nonprofit organizations

Technical business analysis, data analysis, machine learning, technology implementation, reporting development, operations support, systems training delivery, and change management

Salesforce implementation, Salesforce architecture, administration, and day-to-day operations: Sales Cloud, Pardot Marketing Cloud Account Engagement, Configure-Price-Quote (CPQ), Experience Cloud, Non Profit Success Pack (NPSP)

Salesforce Certified Administrator, Business Analyst, Platform App Builder, and Sales Cloud Consultant

Experience in implementing, migrating, and managing third party and in-house systems across verticals and business units: CRM, HRIS, ERP, document management, facilities management, field services, healthcare, investment attraction, economic development, human resources, digital engagement

Experience in people management, motivating teams, learning and development, workforce planning and strategy

Proficient in SharePoint, Jira, SQL, Power BI, Excel, Google Sheets, Google Data Studio, Looker, Tableau, Python

Certified Scrum Master; adept in Agile, Scrum, Waterfall methods

ITIL Certified

Master of Business Administration, University of Alberta

Bachelor of Science in Computer Science with specialization in Software Technology, Cum Laude (with honors), De La Salle University (DLSU)

Certificate, Human Resources Management (with distinction), University of Alberta Online and Continuing Education

Certificate, Data Science, Northern Alberta Institute of Technology (NAIT)

Certificate, Machine Learning Technician, Alberta Machine Intelligence Institute (amii)

Professional Citation, Business Analysis, University of Alberta Faculty of Extension

Ali is a nickname (and my preferred name)

I have a Golden Retriever named Mango who loves pats, people, and plates (of food)

Languages: English (fluent), Filipino (fluent), Spanish (elementary), French (beginner), Japanese (beginner)

I can play a very small and basic repertoire of tunes on the harmonica, electric keyboard, guitar, and ukulele

I bake when I'm bored at home: bread, cookies, cakes...you name it

I upcycle when I can from crafts to fabric to wood products

I've been told I'm a fast swimmer in the pool

I recently started making themed wreaths in my spare time

I have fruits, vegetables, and flowers in my backyard garden which all thrive in the warm months

I'm always looking for the next city to visit and experience

I casually collect Pokemon cards from vintage to modern sets; my favourite collection is my all holographic National Pokedex

Favourite video games: everything Pokemon, Runescape, Chocobo's Dungeon 2, Final Fantasy, Monster Rancher, Patapon, Dance Dance Revolution, Just Dance, Stardew Valley